Cart recovery for UK DTC brands

The email you never sent is your cheapest sale.

Around 70% of carts get abandoned. Most UK brands chase none of it. FlowForge builds the automated flow that catches the customers already leaking out of your checkout — while you sleep.

34
UK DTC brands audited this month
£4,280
abandoned across 17 stores in one Friday night
5
sent a recovery email
12
sent nothing at all. all weekend.
The test

I filled a basket at 17 brands, then abandoned every one.

Real email address. Newsletters subscribed. Marketing consent given. Then I waited 72 hours to see who'd come after their money. The pattern was brutal — and it's the same pattern hiding in most checkouts.

Fastest in the batch
34 min
Gozney

Cart-specific email in half an hour — naming the exact oven I left behind. That's what "good" looks like: fast, specific, and it doesn't beg with a discount.

The silent majority
0 emails
12 of 17 brands

Nothing in an hour. Nothing in a day. Nothing all weekend. Some of them do serious 7 and 8-figure revenue — leaving the warmest lead a store ever gets to go cold on the floor.

What FlowForge builds

One flow. Three emails. It runs itself.

Not new customers — the ones already in your funnel who hesitated. You approve every word before anything sends. After that it's on autopilot.

EMAIL 01 · within the hour

The reminder

Product image, the exact basket, one tap back to checkout. Fast and specific — the Gozney move, built for your store.

EMAIL 02 · ~24 hours

The objection

Answers the reason they hesitated — reviews, delivery, guarantee. Sounds like your brand, not a robot.

EMAIL 03 · ~48–72 hours

The nudge

Gentle urgency, and a small incentive only if your margins allow. The last catch before the lead goes cold for good.

Why me

Not an agency deck. An audit you can check.

  • 01

    I test your checkout myself

    Before we ever talk, I abandon a real basket on your store and screenshot exactly what does — or doesn't — arrive.

  • 02

    Every number is real

    No invented case studies. The findings above are things I can show you, not claims I'm asking you to trust.

  • 03

    Built on Klaviyo, owned by you

    The flow lives in your account. You keep it whether we work together for one month or twelve.

“Full transparency: I'm building my case-study roster right now, so the first handful of brands get the full build at a founding rate. You're getting in at the best price this will ever be — and if after 60 days you've seen nothing, you fire me. The risk is capped.”

— how I actually pitch it
Free flow audit · 20 minutes

I'll test your checkout and show you exactly what's leaking.

You leave with the findings whether or not we work together. No deck, no pressure — just your real numbers and what a flow would recover.

Book my free audit
no strings · you keep the findings · replies within 24h